The 60 Minute Kids' Club Winter Challenge kicked itself off in schools around B.C. and Canada on Wednesday, and will run from Jan. 15 to March 15, 2014.
The 60 MKC aims to get "kids fit for the future" and encourages an active, healthy lifestyle for participating students and parents (website).
"Participation in this program is all about having fun and getting active," the program's website reads, and it encourages what it calls a "5-2-1-0" guideline:
*Black Press is a provincial sponsor of the 60 Minute Kids' Club for 2014.
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