Word is, Canada is looking to Australia for tips on branding the space between its borders.
No duh. Australia is terrific at its marketing, from short music videos that show off expansive vistas, red rocks, beaches, and little girls petting baby kangaroos (video above) to UGG boots and Baz Luhrmann's beautiful (but flawed) epic, to Oz's 'The Best Job in the World' campaign – a campaign that actually sucked in several desirous Canadians.
Canada
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